Essay on NFL and Breast Cancer Awareness - 967 Words

NFL Breast Cancer Awareness If many of you havent noticed, NFL players and teams have been accessorizing in a variety of pink apparel this month and it’s not just coincidental. Three years ago the NFL teamed up with The Susan G. Komen Foundation, in a campaign that runs every October to raise Breast Cancer Awareness and encourage women 40 years and older to get their annual screenings. Of the 120 million Americans who watch football each week, about 40 million are women, making this an effective messenger of cancer awareness by the amount of viewers (Pucchronicle.com). Each year NFL partners up with sporting brands including Nike, Reebok, Adidas, Gatorade, Wilson, Under Armour, Cutters Gloves, McArthur Towel and Sports and†¦show more content†¦On the NFL Pink website you can download a PDF with ideas and suggestions on how teams in the community can get involved with this campaign by designating one game in October to Breast Cancer Awareness. They suggest you wear pin k gear and name the game in honor of someone from the school or community who has successfully fought, or been lost to Cancer (nfl.com). This campaign, called â€Å"A Crucial Catch† also suggests adding $1-$2 on admission to be donated towards Cancer research, along with facts, key elements to include, and other awareness-building activities (nfl.com). EA Sports also joins up with NFL in their Breast Cancer Awareness Campaign. The most popular NFL football video game franchise of all time, Madden NFL Football also promotes breast cancer awareness during October by injecting the same pink apparel fans see their favorite players wear on Sunday into the video games that gamers are playing. While the game does a great job of raising awareness through normal game play modes and online play, it does an even better job of raising money by selling in game Breast Cancer Awareness packs in the game’s Ultimate Team mode. The Ultimate team mode is a game mode where players use in game tokens and real money to buy trading card packs which translate to players on their teams in the game. Tom Lische, Producer of the Madden Ultimate Team mode of the game for EA said inShow MoreRelatedBreast Cancer : The Second Leading Cause Of Death1244 Words   |  5 PagesBREAST CANCER EXECUTIVE SUMMARY Breast cancer is the second leading cause of death in women. Breast Cancer was first discovered more than 3,500 years ago, surgery was an available option is the mid-19th century. Many procedures were available in the 1990’s and early detection without technology because of visible symptoms. Breast Cancer rate has decreased thirty four percent since the 1990’s. Breast cancer doesn’t just affect women but as well. .01% of men are diagnosed with breast cancer. BreastRead MoreCancer Culture and Awareness Essay3287 Words   |  14 Pagesthat way at all, and a lot has changed about cancer culture. The terminology has even changed. We call patients â€Å"Survivors† (King, 2010). We wear certain symbols because of their latent and manifest meanings. Most notably, the cancer ribbon has become â€Å"one of the most widely recognized symbols in the United States† (Harvey and Strahilevitz 2009). In the United States, consumers have participated in a buying storm for years with a certain theme: awareness. This isn’t a topic hotly debated publicly,Read MoreDescription Of The Business s Mission, Target Market, And Existing Branding Efforts2593 Words   |  11 PagesOrganization The NFL is an entertainment company that gives the chance for Americans to enjoy watching America’s game, which is football. It has always been a very successful company, considering the amount of viewers/fans that are attracted by the NFL. Many people are affected by this company in many ways such as: entertainment, and financial expenses because of the amount of money spent to either watch, or purchase apparel. The NFL brings a lot of economic advantages to big cities in which NFL teams areRead MoreMy Internship With Legacy Global Sports1145 Words   |  5 Pagesand I m very grateful for the opportunity that I was able to experience. Introduction The purpose of this term paper is to demonstrate the NFL s key marketing strategies that have allowed them to develop into the most lucrative professional sports league in the United States and second in the entire world, trailing only the English Premier League. The NFL was able surpass every other major professional sports leagues in the United States and become so popular for the reason that they do a greatRead MoreThe NFL Fining Players658 Words   |  3 Pages8 Edited by - - NFL Fining Players Imagine a person fresh out of college getting fined thousands of dollars. This happens all of the time in the NFL. The bad thing is they’re not even breaking the law. Players are breaking the rules in the NFL and get fined. The reason behind all of this is to keep a fair game between the franchises. Yet these people make thousands and thousands of dollars anyways. Does fining even make a difference to them anyways? Some say the NFL fining its players isRead MoreRhetoric : Rhetoric And Rhetoric977 Words   |  4 Pagespositively. People tend to take the good in things and turn it bad, and because of that we never really get to see the true side of things sometimes. For example, in regards to the NFL. During football games players wear the breast cancer logo on their jersey to symbolize and recognize peoples fight for breast cancer around the world. Along with that often comes commercials referring to possible donations that can be made to save child’s life. Although, feel that their money is being taken, thisRead MoreWhy Football Is The Greatest Sport1048 Words   |  5 Pagessport in America because of the business it has created, and the national draw that has developed from it. The National Football League (NFL) is an example of the incredibly successful industry generated by the sport. This business has been, and continues to be, the highest earning sports league in the United States. Average revenue that a franchise earns in the NFL is 286 million dollars, with the closest industry trailing behind being Major League Baseball (MLB) averaging almost 50 million dollarsRead MoreMarketing the NFL to Women531 Words   |  2 Pagesï » ¿Marketing The NFL to Women Introduction There is a common misconception that the National Football League (NFL) orients the majority of tis marketing and selling strategies to men. In fact the NFL has continually sought out the advice of women marketing expert and created Football 101 clinics deliberately to gain new women fans (Clark, Apostolopoulou, Gladden, 2009). All of these efforts have been very successful in providing women with a glimpse into the lives of the players, making the gameRead MoreSexual Orientation And Race Domestic Violence1094 Words   |  5 PagesJaslyn Faz Mrs. Fields English 1101 TR 9:10 21 October 2014 Domestic Violence October is known for many things such as Breast Cancer Awareness Month and the beginning of fall. The end of October is known for Halloween where children dress up in costumes and knock on doors to receive candy. What many people do not know is that October is also known for being an awareness month for domestic violence. Domestic violence can be categorized into physical, emotional, and psychological violence againstRead MoreEssay on Under Armour Company Analysis2581 Words   |  11 PagesArmour has gained notoriety, due to Nike being under contract with the National Football League (NFL). All NFL team uniforms are to presently display the Nike swoosh logo. As a matter of fact, their uniforms, gloves, socks, footwear and other items of apparel are seen on the football gridiron. Most recently, Terrelle Pryor of the Oakland Raiders was ousted for wearing Under Armour clips on his facemask! NFL players associated with Under Armour have been doing this for the last two years, but no one